E.T. Yuchengco College of Business

Bachelor of Science in
Accountancy
B.S. Accountancy
Program Description
The E.T. Yuchengco College of Business upholds the mission of Malayan Colleges Laguna thru its Bachelor of Science in Accountancy program by providing students with an industry relevant curriculum and an educational experience that fosters excellence in technical competence, soft skills and ethical professional practice.
The curriculum map of the B.S. Accountancy program addresses the requirements set out by the International Education Standards and the Core Competency Framework for entry to the Philippine Accountancy Profession. The BSA program also provides opportunities for research on current accounting trends as well as application of concepts learned thru practice sets and enterprise software, and professional internship program.
Educational Objectives
The Bachelor of Science in Accountancy program envisions its graduates to:
- Be actively engaged in the practice of the Accountancy profession in any of the four sectors (Public Practice, Commerce & Industry, Academe, Government);
- Maintain professional competency through lifelong learning and Continuous Professional Development (CPD);
- Uphold at all times the ethical standards required of the accountancy profession;
- Contribute to the solution of industry’s and society’s problems by doing scholarly works and engaging in responsible community engagements.
Student Outcomes
A graduate of Bachelor of Science in Accountancy should be able to:
- Resolve business issues and problems, with a global and strategic perspective using their knowledge and technical proficiency in the areas of financial accounting and reporting, cost accounting and management, management accounting and control, taxation and accounting information systems.
- Conduct Accounting research through independent studies of relevant literature and appropriate use of accounting theory and methodologies.
- Employ technology as a business tool in capturing financial and non-financial information, generating reports, and making decisions.
- Apply knowledge and skills that will enable them to successfully respond to various types of assessments (including professional licensure and certifications); and
- Confidently maintain a commitment to good corporate citizenship, social responsibility, and ethical practice in performing functions as an accountant.
Reference: CMO 27 Series of 201

Bachelor of Science in
Business Administration
B.S. Business Administration
Program Description
The Bachelor of Science in Business Administration Major in Marketing Management (BSBA MM) is a three-year and one-term program that explores the functional areas of business and their interrelationship with emphasis on the dynamic marketing functions. It prepares students to become competently equipped for a career in the corporate world, get into a marketing career or start their own entrepreneurial venture.
Marketing Management is a dynamic field of study that has quickly evolved with the use of technology and creativity. Thus, the curriculum focuses on outcomes-based learning to equip students with the essential management competencies as well the different marketing specializations skills, with emphasis on digital marketing.
The program involves a 600-hour Practicum Program with marketing industry partners to allow them to experience actual business operations and thus prepare them to become better leaders in the future.
Educational Objectives
In three to five years, Bachelor of Science in Business Administration Major in Marketing Management graduates shall:
- Be globally competitive marketing professionals who bring value to their organizations’ internal and external customers.
- Be engaged in teams and leadership positions that shall contribute to the well-being of companies and communities they serve.
- Be committed to personal and professional development by engaging in further education, training, professional affiliation, research and consultancy.
- Exhibit good work ethics, professionalism, social awareness, and respect for all people in the marketing workplace and community.
Student Outcomes
Within 3-5 years after graduation, graduates of the Bachelor of Science Business Administration Major in Marketing shall:
- Perform the basic functions of management such as planning, organizing, staffing directing and controlling.
- Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
- Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results
- Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
- Apply information and communication technology (ICT) skills as required by the business environment.
- Work effectively with other stakeholders and manage conflict in the workplace.
- Plan and implement business related activities.
- Demonstrate corporate citizenship and social responsibility.
- Exercise high personal moral and ethical standards.
- Analyze the business environment for strategic direction.
- Prepare operational plans.
- Innovate business ideas based on emerging industry trends.
- Manage a strategic business unit for economic sustainability.
- Conduct business research.
- Demonstrate a service orientation in one’s profession.

Bachelor of Science in
Tourism Management
B.S. Tourism Management
Program Description
The Bachelor of Science in Tourism Management program is committed to equip students with competencies that are needed to execute operational tasks and management functions in the field of tourism and hospitality industry. The curriculum focuses on student-centered activities to provide the necessary competencies in tourism planning and product development through sustainable tourism practices, events planning, transportation services, and travel and tour operations.
The program covers a broad range of topics related to the travel experience, and to the linkages between tourism as an industry and the impacts it has on communities and places toward business development. Graduates are prepared to engage in life-long learning that fosters creative and critical thinking, as well as effective communication to carry out tourism and hospitality career responsibilities.
Educational Objectives
The graduates of the Bachelor of Science in Tourism Management program shall:
- Apply theoretical and conceptual knowledge, technical and managerial skills in the tourism business and other related enterprises.
- Contribute to manage tourism development and enterprises in the direction of more sustainable practices.
- Carry out research activity to address global issues and challenges.
- Integrate sense of responsibility, high ethical standards and team spirit in the travel and hospitality industry.
Student Outcomes
Graduates of the Bachelor of Science in Tourism Management program are expected to:
- Perform the basic management functions.
- Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situation.
- Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
- Apply information and communication technology (ICT) skill as required by business environment.
- Work effectively with other stakeholders and managed conflict in the workplace.
- Plan and implement business-related activities.
- Demonstrate corporate citizenship and social responsibility.
- Exercise high personal, moral and ethical standards.
- Demonstrate knowledge of the tourism and hospitality industry.
- Interpret and apply relevant laws related to the tourism and hospitality industry.
- Observe and perform risk mitigation activities.
- Utilize information technology applications for tourism and hospitality.
- Manage and market a service-oriented business organization.
- Demonstrate administrative and managerial skills in a service-oriented organization.
- Prepare and analyze industry specific financial transactions and reports.
- Perform human capital development functions of a tourism organization.
- Utilize various communication channels proficiently in dealing with guests and colleagues.
- Plan, implement and monitor tours and sales activities.
- Research, plan and conduct various tour guiding activities.
- Develop appropriate marketing program and arrange the required travel services.
- Plan/Organize, implement and evaluate MICE activities.
- Plan, develop and evaluate tourism sites and attractions.

Bachelor of Science in
Accounting Information System
B.S. Accounting Information System
Program Description
The Bachelor of Science in Accounting Information System program prepares students to be competent professionals equipped with knowledge and skills in accounting, business, information technology and systems. It is designed to train learners to use computer systems to collect, store, process, and deploy accurate and reliable financial and accounting data to help businesses identify financial issues and make more informed business decisions.
Graduates can take on diverse roles such as accountant, financial auditor, business manager, management analyst, computer security or support specialist, and systems analyst, among others. They may also pursue credentials as certified public accountants, or CPAs, after completing the program.
Educational Objectives
The Bachelor of Science in Accounting Information System Program envisions its graduates to:
- Be actively engaged in the private sector as accounting information system professionals working across business functions to support organizational goals.
- Maintain professional competency through lifelong learning and Continuous Professional Development (CPD).
- Uphold at all times the ethical standards required of the AIS profession.
- Contribute to the solution of industry’s and society’s problems by doing scholarly works and engaging in responsible community engagements.
Student Outcomes
A graduate of BS in Accounting Information System should be able to:
- Resolve business issues and problems, with a global and strategic perspective using their knowledge and technical proficiency in the areas of financial accounting and reporting, cost accounting and management, management accounting and control, taxation and accounting information systems.
- Conduct Accounting Information System research through independent studies of relevant literature and appropriate use of accounting theory and methodologies.
- Employ technology as a business tool in capturing financial and non-financial information, generating reports, and making decisions.
- Apply knowledge and skills that will enable them to successfully respond to various types of assessments (including professional licensure and certifications); and
- Confidently maintain a commitment to good corporate citizenship, social responsibility, and ethical practice in performing functions as an accountant.
Reference: CMO 30 Series of 2017

Bachelor of Science in
Hospitality Management
B.S. Hospitality Management
Program Description
The Bachelor of Science in Hospitality Management program under the E. T. Yuchengco College of Business provides a well-balanced education in the areas of business, management and life skills necessary for graduates to qualify for hospitality-related jobs, or to put up and manage their own business. The curriculum emphasizes on technical proficiency, strong communication skills, management know-how, organizational and interpersonal skills, and business capability. Using outcomes-based teaching and learning methods, the program prepares students for entry level, supervisory and management trainee positions in hotels, restaurants, catering and events operations, and cruise ships, among others.
Educational Objectives
In three to five years, BS Hospitality Management graduates shall:
- Be active hospitality and tourism practitioners with well-established technical competencies.
- Be engaged in teams and leadership positions that shall contribute to the well-being of companies and communities they serve.
- Be committed to personal and professional development by engaging in further education, training, professional affiliation, research and consultancy.
- Exhibit professionalism, social awareness, and respect for all people in the work place and community.
Student Outcomes
The graduates of the Bachelor of Science in Hotel and Restaurant Management program are expected to:
- Perform the basic management functions.
- Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources, production & operations, information technology & strategic management) in various business situations.
- Select the proper decision making tool to critically, analytically and creatively solve problems and drive results.
- Utilize information and communication technology (ICT) skills and applications as required by the business, tourism and hospitality environment.
- Work effectively with stakeholders and manage conflict in the workplace
- Plan, manage and market a service-oriented business organization.
- Demonstrate corporate citizenship and social responsibility
- Exercise high personal, moral and ethical standards.
- Demonstrate knowledge on the tourism and hospitality industry, local tourism products and services.
- Interpret and apply relevant laws related to tourism industry.
- Observe and perform risk mitigation activities to provide a safe and secure workplace.
- Demonstrate administrative and managerial skills in a service-oriented business organization.
- Utilize various communication channels proficiently in dealing with guests and colleagues.
- Produce food products and services complying with enterprise standards.
- Provide food and beverage service and manage the operation seamlessly based on industry standards.
- Perform and maintain various housekeeping services for guests and facility operations.
- Perform and provide full guest cycle services for front office.